PROJECTHornor, Townsend & Kent (HTK)
Hornor, Townsend & Kent, or HTK, is an investment company in Horsham, Pennsylvania.
“HTK is a broker-dealer and registered investment adviser supporting independent financial advisers across the U.S. For more than 50 years, HTK has been helping advisers on their path to success. Advisers who choose HTK can build their practice their way through the delivery of a flexible platform, leading solutions and personalized service.”
Lyquix was tasked with creating a new comprehensive visual identity that suited HTK’s flexible platform. As a member of the Lyquix design team, I worked with a small team of designers and developers to design a new logo, develop a detailed brand guide, and create a responsive website. This new identity needed to be modern and professional, but simple and scalable enough so that any of their employees could easily create branded materials.
Check out their new website here.
RoleLogo Design, Visual Identity Design, UI Design
Original (Top) | New (Bottom)
HTK homepage on several different devices
Three of the main category pages–About Us, For Advisers, and For Clients
HTK Brand Guide
HTK’s primary, secondary, and alternative logos
HTK Brand Guide
Color palette, color usage balance, typography guidelines, and design elements from the website
HTK Style Guide
Created primarily for internal use by the Lyquix web development team, this visual guide outlines the design styles and specifications that are unique to each screen size.