PROJECTHaven Coffee Roasters
Establishing the visual identity for a women-owned specialty coffee roaster focused on high-quality coffee, inclusivity, and community cultivation.
Haven is a specialty coffee roaster and independently-owned coffee shop in Denver, Colorado. Their mission is to cultivate a “Haven” within the local community for all to enjoy the highest quality coffee without the aura of exclusivity common amongst other specialty coffee roasters. It’s a simple and welcoming approach to coffee in an increasingly complex industry. The visual identity was developed with this in mind, helping to create a brand that feels approachable & friendly, yet sophisticated.
RoleLogo Design, Visual Identity Design, Packaging Design
Logo Development
A selection of sketches and artboards from the logo design process. Clients specifically requested a logo that featured the letter “H” during our initial kickoff meeting—a logo that felt elevated and timelessly-modern.
After presenting various logo concepts and deciding on a primary logomark, additional brand assets were built out. Additional logo variants and lockups were created, and a style guide was developed.
Final logo suite
Haven style guide featuring logo, color, and typography guidelines
Design concept for a biodegradable coffee bag with a unique, color-coded adhesive label for each roast, highlighting their distinct qualities and tasting notes.
